An massive amount of creativity on the New Era 59FIFTY by artists in celebration of the brand’s 90th anniversary
"New Era XC is a platform for self-expression. Uniting nine decades of design and fashion experience with the creative minds of tomorrow, New Era, the international headwear and apparel brand, welcomed a shortlist of 90 graduate artists from some of Europe’s most prestigious design schools to unleash their creativity on a New Era 59FIFTY, in celebration of the brand’s 90th anniversary. The exhibition, will display the 90 works of art. The showcase will also play launch to the corresponding limited edition New Era XC collector’s book, highlighting images of the 90 works of art along with biographies of the gifted graduates, and a snapshot of the brand’s nine decades in fashion, design and sport.”
TOUR DATES:
London-November 4-7 • Berlin-November 11-13 • Milan-November 18-20 • Barcelona-Novemeber 25-27 • Paris-December 2-4
+ The bronze coated NewEra is the winning design by Londoner Craig Green, who is currently earning his MA at Central Saint Martins
Photos by Morgan O'Donovan
